NARI
Nari is an urban residential building shaped by the idea of a well-lived life—rooted in community, purpose, and connection.
Brief
For this urban residential project, the identity is grounded in connection, purpose, and vitality, drawing from ideas such as Blue Zones, the Zen enso, and ikigai. The building is envisioned as an inclusive, multi-generational place that embodies continuity, harmony, and a shared sense of belonging.
The Solution
The wordmark draws from the building’s angular geometry, subtly reflecting its architectural lines. It also references the sloped rooflines of traditional Korean and Japanese architecture. Carefully balanced letter spacing introduces a sense of calm, clarity, and harmony.
Scope
Creative Direction, Brand Identity, Art Direction & Digital Design.
Japanese & Korean
Traditional Roofs Angles
Building Design Element
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