Gresham Block

The Brewery-Rail Lands are envisioned as an innovative, compact, livable, mixed use, and transit oriented urban development in the heart of Calgary, re-imagining the site’s industrial roots for the 21st century.

Brief

Truman Homes sought a brand identity for the new Gresham Block building that would honor its historical legacy while situating it within a contemporary, modern context. They also prioritized an identity that reflected the character of the surrounding neighborhood, emphasizing friendliness, respect, and a strong sense of community.

The Solution

The Gresham Block brand is inspired by the history of the site, reflecting the character and craftsmanship of the original building. Thoughtful material choices and refined details ensure a sense of continuity, creating a presence that respects the past while creating a new legacy and contributing to the evolving Inglewood community.