Civic Society
Civic Society is a consulting practice grounded in the belief that culture shapes policy — and policy, in turn, shapes culture.
Brief
For this urban residential project, the identity is grounded in connection, purpose, and vitality, drawing from ideas such as Blue Zones, the Zen enso, and ikigai. The building is envisioned as an inclusive, multi-generational place that embodies continuity, harmony, and a shared sense of belonging.
The Solution
We developed a brandmark that conveys an organic visual language, embodying the principles of diversity, adaptation, and balance. The concept integrates the connection between the letters C+S (Civic Society), complemented by a circular form that symbolizes a people-centered approach.
Scope
Creative Direction, Brand Identity, Art Direction & Digital Design.
Civic Society
People
A form that expresses adaptability, diversity, flexibility, and balance.
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