Bowness Peaks
& Bowwood Block

These are residential developments that celebrate the natural world as an integral part of everyday life.

By embracing the outdoors, they foster a lifestyle of exploration and connection, inspiring residents to live more consciously and actively.

Brief

The client requested a unified brandmark for both projects, allowing them to coexist under a single cohesive identity. They aimed to establish a recognizable form that would resonate with and reflect the character of the Bowness community.

The Solution

Both projects originate from the letter B — B for Bow River and B for Bowness, the community where they will be located. This alignment presented an opportunity to unify the letter B with the identity of the Bow River, resulting in a brandmark that is distinctive, dynamic, and thoughtfully integrated with its surrounding context.