Bowness Peaks
& Bowwood Block

These residential developments integrate nature into everyday living.
By embracing the outdoors, they encourage exploration and connection.

Brief

The client sought a unified brandmark to represent both projects under one cohesive identity.
This approach ensures consistency while allowing each project to coexist seamlessly.
They aimed for a distinctive, recognizable form.
One that reflects the character and spirit of the Bowness community.

The Solution

Both projects originate from the letter B — B for Bow River and B for Bowness, the community where they will be located. This alignment presented an opportunity to unify the letter B with the identity of the Bow River, resulting in a brandmark that is distinctive, dynamic, and thoughtfully integrated with its surrounding context.

Scope

Creative Direction, Brand Identity, Art Direction & Digital Design.