Liberty

Liberty Housing Organization is a non-profit committed to creating socially, financially, and environmentally responsible homes.

Brief

The client aimed to integrate their logo into a cohesive visual identity system, creating a versatile framework that could be seamlessly applied across all future affordable housing projects.

The Solution

We developed comprehensive Brand Guidelines to ensure the consistent and responsible application of the brand across all touchpoints. These guidelines provide clear standards for both print and digital media, as well as environmental elements such as wayfinding and signage. By establishing a cohesive framework, the document helps maintain the integrity of the brand, supports effective communication, and ensures a unified visual identity across all platforms and experiences.