Prominent Homes
More for Everyone
Nari is an urban residential building shaped by the idea of a well-lived life—rooted in community, purpose, and connection.
Brief
Prominent Homes needed a modern digital experience that could bring their evolving brand identity to life and make it easier for people to explore their communities.
The goal was to create a clear, engaging website that balanced useful information with a strong visual presence, while establishing a flexible digital system that could extend across the wider brand.
The Solution
For Prominent Homes, we evolved the brand identity into a modern, intuitive digital experience designed to make exploring their communities feel simple and engaging.
The website was structured to encourage discovery, guiding users naturally through the different sections while helping them find the information they need. Along the way, the experience introduces Prominent Homes’ communities and brings their core principles into the story.
We developed a visual system for the digital platform rooted in the existing logo. Its forms became the foundation for a flexible system of backgrounds, image frames, and graphic elements that could support both imagery and content.
This same visual language was then carried across the broader brand system, creating consistency between digital and print touchpoints while giving Prominent Homes a distinctive and recognizable visual presence.
Scope
Creative Direction, Brand Identity, Art Direction & Digital Design, Figma Prototype
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