Reflexion
Reflexion was a brand created to celebrate the simplicity of enjoying life outdoors. Inspired by quiet moments in nature, the brand aimed to encourage people to slow down, disconnect from routine, and reconnect with the experiences that make life feel more meaningful.
Brief
The challenge was to develop a visual identity that felt simple, calm, and authentic while still standing out within the outdoor and apparel space. The brand needed to appeal to people who value slow living, outdoor experiences, and meaningful moments, translating those ideas into a cohesive identity.
The Solution
The approach focused on building an emotional connection between the brand and the outdoors through illustrations inspired by the landscapes and atmosphere of Banff. I developed artwork in diverse styles to evoke different emotions tied to nature and adventure while reinforcing the project’s origin. The photographic direction complemented this by capturing calm, authentic moments in natural environments, creating a visual identity centered around simplicity, freedom, and appreciation for the outdoors.
Scope
Creative Direction, Brand Identity, Product Design.
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